The Art and Science of Investing

A Framework for the Modern Investor

Six books, their companion workbooks, and two tools to help you apply what you learn. Together they teach you to pick stocks, time your entries, read the economy, manage risk, and document your trades the way a professional portfolio manager does. Plain English. Formulas you can check. No stock tips.

Start with Book One on AmazonSee all six books

THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK ONE: FUNDAMENTAL ANALYSIS Mark S. Ballard THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK TWO: TECHNICAL ANALYSIS Mark S. Ballard THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK THREE: MACRO ANALYSIS Mark S. Ballard THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK FOUR: TRADING STOCKS Mark S. Ballard THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK FIVE: PORTFOLIO CONSTRUCTION Mark S. Ballard THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK SIX: EDGE, BEHAVIOR, AND RISK Mark S. Ballard

Written for the investor who manages their own money

You don't work on Wall Street. You have a retirement account, maybe a brokerage account, and at some point you bought a stock you couldn't fully explain to the person sitting next to you.

That's the reader this series was written for. It doesn't assume you know what a discounted cash flow is. It does assume you're an adult who is tired of buying on stories and would rather buy on evidence.

The process inside is the one Mark used for 44 years managing client portfolios: find a good business, confirm it's growing, refuse to overpay, wait for the market to agree, size the position so a mistake can't hurt you, and let the winners run. Each book covers one piece. Together they're the whole job.

Everything in the series, in reading order

Read the books in order; each assumes the one before it. Workbooks are optional and sit right after their book. The Financial Ratios Guide belongs beside Book One, and the Trading Journal beside Book Four.

Financial Ratios GuideA Practitioner's Framework for Analyzing a Company

Which numbers matter, what level signals trouble, and when a ratio is lying to you.

Every buy-or-avoid decision comes down to a handful of numbers pulled from the financial statements. This guide organizes the seven ratio categories that separate real business quality from an attractive multiple: valuation, profitability, growth, financial health, efficiency, cash flow, and risk-adjusted return. Each entry explains what the ratio measures, why it matters, and when to reach for it. A built-in case-study workbook, with a hundred-question exercise, fifty story problems, and a full company analysis, turns the framework into practice.

Buy on Amazon

THE ART AND SCIENCE OF INVESTING A Framework for the Modern Investor BOOK FIVE COMPANION WORKBOOK PORTFOLIO CONSTRUCTION Mark S. Ballard

Book Five Companion Workbook

Build and stress-test portfolios chapter by chapter. A quick recap, multiple choice, fill-in-the-blank, story problems, and a case study for every chapter.

Coming soon on Amazon

How the series is built

The books follow a single framework: growth at a reasonable price, adapted from Peter Lynch and refined over 44 years of managing real portfolios. Read them in order, because each one assumes the one before it. Book One teaches you to value a business. Nothing later makes sense until you can.

Every book uses the same cast of fictional investors working through the same kinds of decisions you'll face, and not every example ends the way the thesis predicted. Some trades win for the wrong reason. Some sound processes lose. That's deliberate. A method you only see succeed is a method you don't understand yet.

About the author

Author photo

Mark S. Ballard spent 35 years at BankChampaign, N.A., a community bank in Champaign, Illinois, that he helped start and grow. While there, he founded the bank's Wealth Management business and spent decades managing client portfolios as a professional growth investor.

Mark's investment process has its roots in his master's graduate thesis, where he took the contrarian position against the Efficient Markets Hypothesis, arguing that the right set of financial ratios can consistently identify market-beating companies. That thesis became the foundation of the practitioner-first framework behind this series.

Mark earned a bachelor's degree in Accounting from Illinois Wesleyan University in 1983 and a master's degree in Accounting from Illinois State University in 1985. Born in Decatur, Illinois, he has lived in Champaign for more than 35 years and is currently semi-retired from BankChampaign, N.A.

Questions readers ask

Do I need a finance background to read these books?

No. The series is written at a plain-English reading level for adults who invest their own money. Every technical term is defined the first time it appears, and every formula is one you can check with a calculator. If you can read a bank statement, you can read these books.

What order should I read the series in?

In order, One through Six. Book One teaches you to value a business, and each later book assumes you can already do that. Readers who start with Technical Analysis or Trading Stocks tend to get less out of them because the fundamental screen that comes first is what tells you which stocks are worth charting or trading at all.

Is this about day trading?

No. The series teaches a growth-at-a-reasonable-price process adapted from Peter Lynch, aimed at holding good companies for months and years. Book Four covers trade mechanics, position sizing, and stop placement, but as tools for entering and exiting long-term positions with discipline, not for trading in and out during the day.

What are the companion workbooks?

Each book has a separate workbook with a quick recap, multiple-choice questions, fill-in-the-blank drills, story problems, and a case study for every chapter. They exist for readers who want to prove to themselves they understood the material before they put money behind it. The books stand on their own; the workbooks are optional.

Does the series recommend specific stocks?

No. It teaches a repeatable process for finding, evaluating, buying, and managing stocks yourself. The companies used in worked examples are fictional. Nothing in the books or on this site is investment advice or a recommendation to buy or sell any security.

Where can I buy the books?

All six books, the companion workbooks, the Financial Ratios Guide, and the Trading Journal are sold on Amazon. The books and workbooks come in Kindle and paperback editions; the journal is paperback only. Every button on this page goes straight to the Amazon listing.

Start with the book everything else depends on

Book One teaches you what a business is worth. Read it first, then decide whether the rest of the series is for you.

Buy Book One on Amazon